Google My Business is turning into Google Business Profiles. But why? In this blog, Rob takes a look at why Google is changing the name of a heavily-used platform and what the future may hold.

Marketing is an ever-changing world. Over-committing to one aspect while ignoring another is a sure-fire way of getting left behind. In this blog, we will detail 9 quick tips for marketing your small business. Ready?

Who could’ve predicted the last 12 months for our agency? Not me, that’s for sure. It has been a while since I have written and a short time since I’ve recorded. With that in mind, I wanted to take a few minutes as the day is winding down and give everyone an update on how things have been going over the last year.

“I won’t get many downloads.”

This statement is among the first of many thoughts someone has when they think about starting a podcast. I was there.

In this blog, Rob Johnson talks about small business tips to help them with marketing. Plus, these tips are free!

Local. Trusted. Reliable.

These are the most overused phrases in marketing. They have their place, but they are several abused. Take the “marketing company” Hibu for example, they operated on being “local” but they have local representatives and a business model that has been so ineffective they’ve had to change their name, headquarters, and file for bankruptcy protection.

The Circle is open to customers who have built or are contributors to at least three active Squarespace sites. At the time you apply, you must be a contributor to these sites and they must be on active billing plans.

There you have it. You can open three websites for $600 and become a circle member. Or be an ad agency that has built over $50,000 in websites and manages millions in digital assets. Both can be in the club.

SquareSpace started in 2004 and by 2006 it had one employee. Fast forward to 2018 and they sit just a hair under 800 employees. SquareSpace was originally thought of a website design company for creatives: Photographers, videographers, artists, and the like.

However, over the last five years, SquareSpace has been transforming the way that websites are built across all industries.

In the two years I’ve been at this, I’ve seen a lot. I’ve seen “agencies” that front claiming they “do everything for you” but have no experience and use Fiverr instead of their knowledge. I’ve seen individuals using template landing pages telling other agencies that they can book them “100 new leads in 30 days”. While the former is egregious and obviously wrong, the latter is a systemic issue that is hooking people into giving a stranger cash at a rate as alarming as a multi-level-marketing company.

Every business at some point has considered the value proposition Facebook offers. From content to advertising, there is a lot to think about when it comes to how you want people to view your company and how you want to spend your dollar.

Last month we received a note from one of our clients detailing the uptick in spam calls they were receiving as a result of Google ads. They also had a strong suspicion that competitors were clicking on their Google ads in an effort to waste their money. Now historically, Google has software built in to their ad platform that is supposed to defend against situations like this.

Every website that looks to do business, collect data, and process payments, needs a Secure Sockets Layer (SSL). You may not be sure what SSL is, so I am going to give you a three minute crash course so you can (1) have a pro understanding of it and (2) know what to do if you’re website doesn’t have this key feature.

“Don’t sweat the small stuff” they say…

Well…

…in some cases you should—especially when it comes to your business.

“I literally just looked at this website and now I am seeing ads for this thing all over the place!”

Welcome to Facebook Pixel.

At its core, it’s a analytics tool that tracks movement. The rundown of how it works is as follows…

“I never really saw the value in marketing on Facebook but seeing this process has really made me a believer.”

That quote is a representation of what we hear from clients either before they meet with us (because they’ve seen success in a friend’s business) or during the process of working with us (because of the analytical and conversion power that Facebook has).

I run my business differently than others in some respects. Obviously everyone says they care about the customer and they want to put customers ahead of themselves. But for me, it’s a must.

There are no shortage of YouTube videos online that answer this question, but admittedly there is a lot of nuance. So what I’d like to do here is give you my overall opinion on working for free and then tell you if that played a role in starting our company.

You’re almost ready to make a plunge. You’ve found a marketing company you’d like to sign and they are going to do gangbusters for you. Odds are, it’s The Wayne Consulting Group, but even if it isn’t, there are some things you need to consider.