The Day I Realized My Squarespace SEO Was a Dumpster Fire—and What I Did About It

Picture this: I’m sitting at my desk, sipping coffee, feeling pretty smug about my shiny new Squarespace site. It’s got killer images, punchy copy, and a layout so pretty it could bring tears to a designer’s eyes. Then I Google myself—err, my business—and what do I see? Nothing. Zilch. Like I don’t even exist.

At that moment, I realized something: my SEO strategy was basically invisible. If a gorgeous site launches in the forest and no one’s around to see it, does it really matter?

Here’s How I Dug Myself Out of the SEO Pit:

1. Titles That Mean Something

Instead of naming a page “Service” (yawn), I switched it up to something keyword-rich and descriptive. “Expert Web Design in Brighton” made a world of difference. Suddenly, Google had a clue about what I actually do.

2. Smart URLs

No more random “/page-1” nonsense. I made sure every URL was clean and told a story: “/services,” “/portfolio,” “/contact.” Super simple, but it helped both humans and search engines navigate my site better.

3. Alt Tags for Images (Who Knew?)

I stopped treating my images like mysterious blobs and gave them alt descriptions. It wasn’t just for the search engines; it was also a nice nod to accessibility. Images became assets, not silent dead weight.

4. Regular Content Updates

A stale site doesn’t scream “authority.” I started posting fresh content—quick how-to guides, case studies, and industry insights. My site got more dynamic, and Google started paying attention.

5. Mobile Optimization

I tested my site on my phone and almost threw it across the room in frustration (maybe I did). That’s how I knew something was off. After fixing the mobile view, visitors stopped bouncing like fleas from a dog. Google noticed too.

Now My Rankings Don’t Suck

It didn’t take a massive overhaul. Just a bunch of small tweaks that added up to a big difference. In a few weeks, I started creeping up the search results. Customers started saying they “found me online” more often. SEO isn’t magic—it’s just good housekeeping.

Need a Shortcut?

If fussing with titles, tags, and updates isn’t your thing, that’s cool. Our WebPlan+ package can handle all the behind-the-scenes SEO voodoo, letting you reap the benefits without lifting a finger. Check it out: WebPlan+. Your site deserves to be seen.