Industry: (Legal Services)
Transforming a Legal Firm's Marketing Strategy
1 Year
Timeline: 2024
4.5:1
ROI on first transaction only
Background
This law firm had been investing in marketing for years. From 2021 through 2023, they spent around $75,000 annually but were barely breaking even. Worse, their return was trending in the wrong direction.
The Goal
Rebuild trust in marketing by creating a focused brand presence, generating more qualified leads, and increasing community awareness. Reputation and long-term growth were critical.
Where They Started
Before partnering with Wayne Media, their brand was diluted across too many practice areas, and their campaigns lacked targeting. Despite the spend, they weren’t seeing results they could tie back to revenue.
What We Did
Wayne Media designed and implemented a full go-to-market playbook.
Built a new website centered on three core verticals
Produced commercials for social media to build credibility and awareness
Prioritized tracking to determine ROI by initial client engagement
Set up targeted Google Ads to drive intent-based traffic
Shifted their strategy from broad exposure to measurable action
The Results
In the first year, they saw a 4.5:1 return on investment—based only on the first transaction per client. For a law firm, where the lifetime value of a client can stretch for years, that number is just the starting point. They’ve experienced clearer branding, stronger leads, and a renewed confidence in marketing.
Final Thought
Legal marketing requires clarity, consistency, and credibility. This firm had the talent and trust—they just needed focus. Once the strategy aligned with their strengths, the results followed. They’re growing again, and they’re no longer guessing whether their marketing is working.
Wayne Media Case Studies | Legal Services