social media management in Brighton, Michigan
A social media plan built for your company.
Your social media should help people understand your business: what you do, who you work with, and why they should give you a call. We handle the strategy, content creation, and ongoing management, with a team that knows your company.
why social
A marketing agency that’s on your team? Check.
Social media takes time, and for most business owners, that’s time they don’t have.
Someone has to plan the content, create it, get it approved, publish it, and pay attention to what happens afterward.
That’s where we come in. We work with you to show people what your company does and what makes it worth choosing, whether that means explaining a service, sharing a finished project, or introducing someone on your team.
OUR process
We don’t skip the planning.
Before we create anything, we need to understand your company. Who are your customers? What do they need to know? What are you trying to accomplish?
01
Learn your business
We discuss your goals, review your accounts, and study competitors to see what’s working, what’s missing, and where we can help.
02
Set the direction
We decide what your content needs to cover and build a plan around it before anything is written. You know what we’re creating and why.
03
Create the content
We write, film, edit, and design the work in your plan. You review it and give feedback before anything goes live.
04
Put it to work
We schedule and publish approved content, monitor activity, and review the results, then use what we learn to make it better.
our services
The services behind the plan.
Strategy, content, and management from one in-house team, scoped to the plan that fits your business.
Social Media Management
We plan your content, write captions, manage publishing, and report on performance. You stay involved without having to manage every post.
Social Content Creation
Short videos, graphics, team features, and a look at how your business works. Our in-house creatives turn your everyday work into content people can learn from.
LinkedIn Executive Content
You have experience worth sharing. We interview you and turn those conversations into LinkedIn content that sounds like you. Availability and scope are outlined in your proposal.
Paid Social Advertising
Social Pro includes management of up to two simultaneous paid social campaigns. We look at the ad, where it sends people, how inquiries are handled, and how we’ll track the outcome. Ad spend is separate.
what we do
There’s good content in the work you already do.
You don’t need to invent a personality for social media. You need to show people your business. Answer a question you hear every week, walk through a project, or introduce the people your customers will work with.
We help find those opportunities and do the work to get them published. That includes:
Planning content around your goals
Writing captions that sound like your company
Creating short-form videos and graphics
Coordinating feedback and approvals
Scheduling and publishing posts
Monitoring account activity within your plan’s scope
Reviewing performance and recommending changes
Not comfortable on camera? We’ll ask questions and talk through what you know. You don’t need to memorize a script.
how we do it
You should know who’s doing the work.
Our in-house team is based in Brighton, Michigan. You know who to call, what we’re working on, and what we need from you.
A dedicated manager
Your account manager handles communication and strategy. Leadership oversees quality and consistency.
Review in one place
Review and approve posts in Loomly first. A Content Strategy Guide documents your voice and direction.
In-house teams
Our social and creative teams create content and manage your posting calendar, with every post approved by you first.
Useful Reporting
A monthly scorecard by email, reviewed in strategy meetings. Engagement isn’t sales. We don’t pretend otherwise.
pricing
Know what you’re paying for.
Both plans include content creation, strategic guidance, and a dedicated account manager. Choose the level of support your company needs.
Social Lite
We keep your social media moving. For businesses that need professional content and consistent publishing without another job on their plate.
- Social content management for up to 3 platforms
- Up to 8 posts per month
- Caption writing in your brand’s voice
- Quarterly content production, onsite or remote
- Quarterly strategy meetings
- Monthly performance scorecard delivered by email
- 1 graphic design piece per month
- Dedicated account manager
Social Pro
More content and more time working through the strategy. For businesses that need a more active presence, monthly strategy meetings, and paid social management.
- Social content management across the platforms that fit your brand
- A minimum of 12 posts per month, with volume scaled to your content library
- Caption writing in your brand’s voice
- Quarterly content production, onsite or remote
- Monthly strategy meetings
- Monthly performance scorecard delivered by email
- Unlimited graphic design requests, completed one project at a time
- Management of up to 2 simultaneous paid social campaigns
- Dedicated account manager
Here’s what’s separate.
Advertising spend is not included in your management fee. Additional paid social campaigns beyond the two included in Social Pro are $500 per month, per campaign.
These plans do not include full commercial film production, website management, blog writing, email marketing, SEO, Google Business Profile management, or Google Ads. We offer those services separately.
Your proposal spells out what we’re doing, what it costs, and who’s responsible for what. If you need something outside that scope, we talk about it before moving forward.
examples
Take a look at the work.
See what we’ve created and what it was meant to accomplish.
[Client name]
[Short headline describing the client’s goal or verified outcome.]
What they needed
[Business challenge.]
How we worked together
[How the team established priorities and coordinated the relevant services.]
What changed
[Verified outcome with timeframe and context.]
Let’s build your social media plan.
Tell us about your business and your goals, and we’ll recommend the plan that fits.