How Our L10 Meetings Changed Everything

Most businesses say they want better communication and accountability. Few actually build the system to support it. That’s where EOS changed everything for us. Especially the Level 10 (L10) meeting. An L10 is a weekly leadership meeting built to move past the noise and deal with what really matters. Real issues. Real accountability. Real traction.

We Stopped Wasting Time

Before EOS, we had meetings, but they weren’t productive. They rabbit-trailed. They ran long. They solved nothing. If someone dominated the conversation or failed to follow up, it often went unchecked. Important information slipped through the cracks. The team felt it. So did the work.

Now? Every meeting is run as an L10, on a tight 60-minute agenda. Shorter than EOS's full 90, but just as focused. Everyone speaks. Everyone owns their work. We track to-dos, we solve issues, and we walk out with clarity. It’s focused and it delivers.

The Structure That Keeps Us Moving Forward

Every L10 meeting includes:

  • A quick check-in to keep us human

  • Scorecard review to spot red flags

  • Rock updates to track quarterly goals

  • Headlines to share wins and news

  • A to-do list review for follow-through

  • IDS (Identify, Discuss, Solve): the core of the meeting

  • Wrap up with clarity and alignment

This rhythm forces alignment. It forces focus. It surfaces tension before it festers. And when things go off track, the structure brings us back.

Why It Matters to Clients (and our Team)

Clients don’t see our meetings, but they feel the results. When our L10s run well, our execution is tight. Priorities get met. Issues get solved fast. Clients do not have to chase updates because we are already ahead of them.

For our team, it means less chaos and more confidence. Everyone knows what is expected. Everyone knows where we are going. That clarity turns into momentum, and momentum builds trust.

Want a Company That Actually Communicates?

Strong teams don’t happen by accident. They’re built with intention. Our L10 meetings are one way we stay aligned, own our roles, and deliver at a high level.

If your team is stuck in meeting fatigue or constantly misfiring, maybe it’s time to build a new rhythm. Start with one that works. We did.

We’ll keep pulling back the curtain on what makes Wayne Media work. Stay tuned for the next EOS post in this series.

Rob Johnson, MBA

Rob Johnson is the CEO and Creative Director of Wayne Media Group and Speakeasy Podcast Network. He finished his MBA in 2017 and started Wayne Media Group and Speakeasy the following year, focusing on helping small businesses grow through effective local marketing.

https://www.waynemedia.com
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