Industry: (Commercial & Residential Roofing)
How a Roofing Company Achieved 9x Growth in 5 Years
2019
Engagement Start
5
Years and counting
15:1
Total ROI
Background
This client is a regional roofing company operating in both the residential and commercial spaces. When we first started working together in 2019, they had solid operations but relied heavily on a single source for leads: a national box store partnership. Nearly 80% of their business came from that one channel.
The Goal
Shift away from dependency on box store referrals and create a sustainable, marketing-led sales funnel that could scale seasonally and be tracked down to revenue.
Where They Started
In 2019, they were at approximately $1 million in revenue. Marketing was minimal. No funnels, no digital foundation, and no brand presence outside of word-of-mouth and their box store relationship.
What We Did
Wayne Media rebuilt their entire digital infrastructure.
Designed a new website focused on conversion
Implemented a seasonal advertising strategy to ramp efforts up or down depending on their pipeline and capacity
Built out separate funnels for each core service: roofing, windows, siding, and gutters
Used total attribution modeling to track ROI from ads, content, SEO, and referrals driven by digital brand presence
The Results
By 2024, they crossed $9 million in annual revenue. That’s a 9x growth in five years. Today, more than 80% of their leads come from marketing initiatives rather than third-party partnerships. Their marketing investment has produced a 15:1 return when factoring in ad spend, management, and direct revenue attributable to those efforts.
Final Thought
Marketing works when it’s aligned with internal operations. This client didn't just succeed because of a good website or strong ads. They staffed well, followed up quickly, and stayed consistent. We gave them the tools, but they did the work too. Growth is a partnership.
Wayne Media Case Studies | Roofing (Commercial and Residential)