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Industry: (Mental Health & Behavioral Services)

Efficient Go-to-Market Solutions: 6x Faster Launch Success

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6x

Faster Launch
(From Contract to Live)

6.25x

Improved Cost Per Conversion

Ongoing

Timeline

Background

This multi-location clinic provides essential mental health and behavioral services. When we started working together, their expansion strategy was fractured. Each new location launch was slow, uncoordinated, and expensive, often taking up to six months with inconsistent results.

The Goal

Create a repeatable, efficient go-to-market system that could be deployed in 30 days or less, while reducing the cost to acquire new patients and improving attribution on every marketing dollar.

Where They Started

New location launches were chaotic. They had no clear process for web, advertising, or content creation. Their cost per patient lead was averaging $150, and there was little to no visibility into what was driving results.

What We Did

Wayne Media designed and implemented a full go-to-market playbook.

Workflow diagram with a briefcase, interconnected steps, and an arrow hitting a target with an arrow in the bullseye.

Standardized launch timelines to hit 30 days from contract to live

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Developed targeted ad campaigns with local focus and brand alignment

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Implemented full-funnel tracking across every platform

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Built out web pages and digital infrastructure for each new location

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Created scalable creative assets for consistent brand presence

The Results

We reduced their time to launch from six months to 30 days, without sacrificing quality. Cost per conversion dropped from $250 to $40. Every ad dollar is now tracked from click to patient intake, allowing for real-time adjustments and long-term planning.

Infographic highlighting that a process is 6 times faster from contract to live and has a 6.25 times improved cost per conversion, featuring a rocket icon.
Two women sitting in chairs having a conversation in an office or therapy setting.

Final Thought

In healthcare, speed and precision matter. We helped this clinic build a system that supports growth without chaos. Launching new locations doesn’t have to be reactive. With a strong strategy and smart execution, it can be smooth, fast, and effective.

Wayne Media Case Studies | Mental Health & Behavioral Services