Industry: (Residential Roofing)
Rebrand for Growth: How Strategic Changes Led to 2x Revenue
2x Growth
Revenue
2 Years
Timeline
Background
This local roofing company had been in business for years, but their brand no longer reflected who they were. Their name, look, and messaging were misaligned with the quality of service they provided. They had strong internal operations, but the marketplace didn't recognize it.
The Goal
Rebrand the company to highlight its core services, improve market recognition, and build a clear strategy to bring in new residential clients.
Where They Started
Their existing brand was dated and confusing. Customers didn’t fully understand their services, and referral traffic was inconsistent. Their marketing lacked a focused direction and failed to connect with their ideal audience.
What We Did
Wayne Media led the rebrand process from end to end.
Surveyed the market and assessed brand perception
Managed a timed transition from the old brand to the new one, minimizing customer confusion
Focused messaging and design on residential growth and service excellence
Developed and presented a full branding kit including name, visual identity, and messaging
Built and launched a creative go-to-market campaign across web, ads, and content
The Results
The new brand landed immediately with customers. Market recognition improved and their residential presence expanded. Over the next two years, the company doubled its revenue. That growth was driven by strong internal customer service and a high-performing creative strategy that delivered results.
Final Thought
Rebranding isn’t just about changing how something looks. It’s about aligning perception with reality. When a business has strong operations but a weak brand, it’s leaving growth on the table. This company did the work on both sides, and the results followed.
Wayne Media Case Studies | Roofing (Residential)