Online Advertising
Does your company advertise on Google or Microsoft? Many do. It’s called pay-per-click (PPC) and it’s a popular method for online search advertising.
Service Overview
As a frame of reference, one of our clients had a cost-per-click (CPC) of $3.00 for an ad set on Google. After our firm ran their Google Ads account for 60 days, we were able to target better keywords, drop their cost-per-click (CPC) by 44% and increase their leads and traffic to their website by over 25%.
We’ve also had clients have a return on ad spend (ROAS) as high as 11-to-1.
These results vary by business, of course, but it does show that optimization and competitor research is vital. To break down this service a little more clearly, here is what we typically do for PPC clients:
Ad copy
We create targeted messages that resonate with your audience, using persuasive language and clear calls to action to help your ads stand out.
Audience Targeting
We take a strategic approach to audience targeting, ensuring your PPC ads are shown to the right people.
A/B Testing
We optimize your PPC campaigns through A/B testing by analyzing different demographics, locations, and audience segments.
Ad Execution & Management
From campaign setup to daily management, we handle every aspect of your PPC campaign to make sure everything runs smoothly and efficiently.
Keyword Analysis
We use keyword analysis to target the most relevant and high-converting search terms for PPC campaign.
Monthly Reporting
We provide detailed monthly reports that give you clear insights into the performance of your PPC campaigns.
Additional Services
In addition to Google Ads (formerly Google Ad Words), we review all meaningful applications for your marketing strategy:
Search Console
Analytics
Tags
Just to name a few. It’s important that your website, and your entire marketing strategy, are integrated with at least some Google applications. This will help improve your SEO and give you valuable insight into making the right decision when the time comes.
Pricing & Process
Website Integration
All Google Ads campaigns need to run in coordination with a website that Wayne Media is managing. For more information on our websites, check out our WebDev page!
The first month of service is what we call “spin-up time” where we perform research, implement the ads, and execute them on the Google or Microsoft platform. Our goal is to have the ads running within the first 21 days after our initial onboarding meeting
Pro Google Ads Campaign (up to 2)
$600 per month
$900 setup fee
Pro Google Ads Campaign (3+)
Starts at $900 per month
Starts at $1,000 for setup
Price varies on total campaigns needed and scope