There are no shortage of YouTube videos online that answer this question, but admittedly there is a lot of nuance. So what I’d like to do here is give you my overall opinion on working for free and then tell you if that played a role in starting our company.

You’re almost ready to make a plunge. You’ve found a marketing company you’d like to sign and they are going to do gangbusters for you. Odds are, it’s The Wayne Consulting Group, but even if it isn’t, there are some things you need to consider.

One of the largest brands in the world is The Coca-Cola Company. Coke spends roughly 3.5 Billion (with a “B”) on advertising worldwide, every year. This equates to about 7% of their gross annual sales.