Is It Important to Advertise on Facebook?
“I never really saw the value in marketing on Facebook but seeing this process has really made me a believer.”
That quote is a representation of what we hear from clients either before they meet with us (because they’ve seen success in a friend’s business) or during the process of working with us (because of the analytical and conversion power that Facebook has).
TO THE FACEBOOK SKEPTICS
People are skeptical about Facebook marketing, especially small businesses. This makes sense. Small businesses generally have smaller budgets and because there is more liability and risk than a company that is VC or angel funded, they have to be more careful. Let’s look at some statistics and see what we can learn about the current state of Facebook and marketing on that platform:
Based on data from 2018, 68% of Americans use Facebook (that’s more than Instagram and Snapchat combined).
35% of Facebook’s audience is under 25, with 20% being over 65. This means 45% of the audience is between 25 and 64 (most likely to buy and engage in products).
66% of users on the platform daily.
88% of users are accessing Facebook via the mobile app.
Now onto the marketing statistics
78% of American users discovered brands or business via Facebook
An average Facebook user clicks on 8 ads (purposefully) per month
E-commerce click through rates have tripled in the last two years
Facebook is the top platform for B2B and B2C businesses
Whether you are big or small, there is a platform for your business on Facebook. The reviews, engagement, content, and ads all play a vital mix into whether or not people are going to choose your company over a competitor. According to Emarketer, 67% of users say that reviews play a role in where they spend their dollar. People are constantly asking for recommendations on Facebook or turning to Google to answer your questions—and the cool thing is—when you have a well-developed Facebook page with engagement, reviews, and content, that page will rank in Google for your industry within that area.
TIME AND A RETURN ON YOUR MONEY
There is some debate in the marketing community about the precision of ROI analytics—however—if you look at the bulk of data available, a Facebook ad that is ran well and targeted properly should return about 400% of your money. This assumes a few things:
You have a solid website with decent conversion funnels
Your advertising message is clear and relatable
Your targeting is spot on (confirmed via A/B testing)
In the advertising we ran in the month of March, the ROI is roughly 500% for our clients. Some did better, some did worse, but the main premise here is that they tried it, allowed us to work out the kinks for them, and then we executed. Facebook is right for nearly every business. Questioning whether or not it’s right for yours? Give us a shout and we will talk it out.
Free consultation? No. It’s just a friendly conversation (still free, though).
If it turns into business, great. If it doesn’t, that’s okay too. We are about helping businesses grow and sometimes that means we tell businesses, “You know, it would be better for your company if you had a little bit of guidance and kept this service in house.” Other times, it makes sense to hire an agency—either way, we will shoot you straight.
